Guerilla is very in.
At least when it comes to advertising and the target group is rather young:
motor nike
While these two first examples, showing advertisement for a radio station and Nike, are obviously commercial, I was doubting when I saw the first examples of ‘ogo’. I was simply not sure whether this was another guerilla strategy or maybe even a persiflage…
ogo1 ogo2
Now I know that it is real, but found another interesting aspect: although ogo is availible in the three German-speaking countries, they have three completely different webpages for Germany, Austria and Switzerland. What makes me think that this slightly filthy guerilla thing is something typical Berlin, the city where bars equipped with waste furniture are usually more successful than the slick and designed ones…


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